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Friday, May 31 • 1:15pm - 2:30pm
Audience Building and Financial Health in the Nonprofit Performing Arts: The State of the Literature

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Hear from Francie Ostrower, the principal investigator of the Building Audiences for Sustainability Initiative: Research and Evaluation, a multi-year study of audience-building activities by nonprofit performing arts organizations commissioned and funded by The Wallace Foundation through a $4.3 million grant. Professor Ostrower will be presenting on the project’s recently released review of the literature on audience building and financial health in the nonprofit performing arts, and facilitating a discussion with attendees about the state of the literature in relation to arts management curriculum and training.


Francie Ostrower, Professor, University of Texas at Austin

Professor, Lyndon B. Johnson School of Public Affairs and College of Fine Arts and Director, Portfolio Program in Arts and Cultural Management and Entrepreneurship University of Texas at Austin

Friday May 31, 2019 1:15pm - 2:30pm CDT
Pyle Center, Room 335