As a field, we use combinations of terms to describe programs to potential students and to distinguish them from similar offerings. There is usually a modifier: arts, cultural or some discipline-specific term. Then there’s a noun that points to career expectations: management… administration… entrepreneurship… enterprise… leadership… A recent survey explored the extent to which differences in what we call our programs reflect distinctions in the curricula we offer our students. The panel will help us think about the meaning of these words and, by extension, what exactly we are preparing our students to do. Then the survey results will inform a general discussion in which all are welcome to participate.